Notifications

~5 min read

Notifications let you deliver KPI alerts and scheduled digests to Email, Slack, and Teams. Recipients receive a branded card showing the metric value, Status band, and a link to the live read-only dashboard — no Shopify login required.

Access Notifications from the bell icon (🔔) in the dashboard header. The Notifications page has two tabs: Channels and Rules.

Channels are account-wide; rules are per-dashboard. A channel you add on one dashboard is available when creating rules on any other dashboard.


Channels

A channel is a reusable delivery destination — an email address, a Slack webhook URL, or a Microsoft Teams webhook URL. Rules reference channels to determine where to send notifications.

Adding a Channel

  1. Open any dashboard and click the bell icon (🔔) in the header.
  2. On the Channels tab, click Add channel.
  3. Choose a channel type:
    • Email — enter a recipient email address
    • Slack — enter an Incoming Webhook URL from your Slack app
    • Teams — enter a Power Automate / Workflows webhook URL from Microsoft Teams
  4. Optionally add a Label (e.g. “Ops team”, “#growth-alerts”, “Leadership”) to identify the channel in the channels list.
  5. Click Add channel.

For Slack and Teams webhooks: click Send test before saving. A verification ping is sent to the webhook URL. When “Test delivered” appears, the channel is verified and the Save button becomes active. Unverified webhooks cannot receive alerts — you must test before saving.

For email: no verification step is required — valid addresses save directly.

Channel Status Badges

Badge Meaning
✓ Verified Channel tested and ready to receive alerts
Pending test Webhook not yet verified — must be tested before rules can deliver to it

Managing Channels

Click the ··· menu on any channel row to:

Action What it does
Edit channel Update the webhook URL or label
Send test Re-send a verification ping
Remove channel Delete the channel and unlink it from all rules

Rules

A rule defines what to watch, when to fire, and where to send the notification. Two modes are available: Alert (fires on a Status band change) and Schedule (fires on a recurring timetable).

Creating a Rule

  1. Switch to the Rules tab on the Notifications page.
  2. Click + New rule.
  3. Complete the three-step Rule Builder:

Step 1 — What to watch

Scope What it monitors
This card A single card you select — the rule fires based on that card’s Status only
Whole dashboard All cards on the dashboard — scheduled digests include every card

Step 2 — When to send

Alert mode — fires when a Status band condition is met:

Trigger What it watches for
Goal reached Card enters Goal Reached / On Track / Exceeding
Goal missed Card enters Critical
At risk Card enters At Risk
Any status change Fires on every band transition (mutually exclusive with the above triggers)

Multiple triggers can be combined (e.g. “Goal missed OR At risk”). “Any status change” cannot be combined with specific triggers.

Set a Cooldown to prevent repeated alerts for the same card:

Cooldown Behavior
Every time (no cooldown) Fires every time the condition is detected on refresh
At most once per hour Suppresses repeat alerts within 60 minutes
At most once every 4 hours Suppresses within 4 hours
At most once every 12 hours Suppresses within 12 hours
At most once per day Suppresses within 24 hours
At most once per week Suppresses within 7 days

Schedule mode — fires on a recurring timetable regardless of card Status:

Setting Options
Frequency Daily / Weekly / Monthly
Day (weekly only) Sunday through Saturday
Day of month (monthly only) Day 1–28
Time Any hour, 12:00 AM – 11:00 PM
Timezone ET / CT / MT / PT / GMT / UTC

Scheduled rules deliver a digest of the selected card or all dashboard cards at the configured time.


Step 3 — Where to send

Select recipients from two sources:

The Live preview panel shows a plain-language summary of the rule (e.g. “Notify when Revenue becomes At Risk, at most once per day”) and a preview of what recipients will receive.

  1. Click Create rule.

Enabling and Disabling Rules

Each rule card shows a toggle switch. Turn it off to pause the rule without deleting it — useful for muting alerts during a planned promotion or data migration. The rule stays in the list but fires no notifications until re-enabled.

Editing and Deleting Rules

Click the ··· menu on a rule card to edit or permanently delete the rule.

What Recipients Receive

Each notification contains: - The card or dashboard name - Current Status band (e.g. “At Risk”, “Goal Reached”) - Current metric value and percentage change vs. the prior period - A View dashboard → button linking to the read-only public share

External recipients open a tokenized read-only view — no Shopify login required. The share link can be expired or revoked at any time from the Share modal. See Sharing & Exporting.


Next Steps

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