Not another dashboard.
Not what happened. Where you stand against the goal, which way you're heading, where you'll land and the odds you miss. While there's still time to change the ending.
How it works
You don't need another place to look. You need an answer: winning, at risk or losing. Every goal is scored five ways, continuously.
| Status. | Winning, at risk or losing. One word, no squinting. |
| Gap. | How far you are from the number, in the units you care about. |
| Trend. | Which way you’re heading, not where you’ve been. |
| Forecast. | Where you’ll land if nothing changes. |
| Risk. | The odds you miss, while there’s still time to change the ending. |
“Green is how today feels. It isn’t where you’ll land.”
Platforms
One scoreboard, built on the platform you already run. Pick yours and the rest of this site follows.
Goal-first dashboards for Shopify stores. Set targets, track progress, and stop doomscrolling your data.
Goal-first dashboards for Google Analytics. Bring goals back to GA4 — try it free for 14 days, no credit card. Read-only access.
Goal-first analytics for Adobe Commerce & Magento merchants. Coming soon.
Goal-first analytics for WooCommerce stores. Coming soon.
Goal-first analytics for BigCommerce stores. Coming soon.
Goal-first analytics for Wix stores. Coming soon.
Install dashboardSMASHBOARD and turn your dashboards from passive charts into active, goal-driven chaos engines.