Goal-first analytics for Shopify stores that are done pretending “vibes” count as strategy.
Built for founders, operators, brand builders, growth teams, and every obsessive metric-watcher who's done with dashboards that just report the damage after the fact.
What it is
Most dashboards sit there like a bored intern waiting for instructions. dashboardSMASHBOARD is built for people who want their data to actually do something.
Goal-first
Your Shopify store is full of numbers. We give them something to chase. Every important metric becomes a goal with a clear visual: are you closing the gap or drifting into chaos?
| OKRs baked in. | Set goals directly in the dashboard—no separate OKR tool, no extra ceremony. |
| Live progress arcs. | Watch your metrics move toward (or away from) your targets in real time. |
| Honest visuals. | No vanity charts. If it’s bad, it looks bad. That’s the point. |
“Stop doomscrolling your data. Start directing it.”
Shopify metrics
If Shopify tracks it, you can turn it into a goal. No more “we’ll look at that later.” Later is now.
| Conversion rate. | Set targets and see when you’re slipping. |
| AOV & revenue. | Track the money without lying to yourself. |
| Returning customers & churn. | Watch loyalty in real time. |
| Fulfillment & operations. | Goals for the unglamorous stuff that actually keeps you alive. |
| Custom metrics. | If you can query it, you can turn it into a goal. |
“Your KPIs aren’t ‘mysterious.’ You just never gave them a job.”
Goal Builder
See a number in Shopify Analytics. Click “Create target.” Fill in three fields. Anyone on your team can build a live, forecasting goal — no SQL, no data team, no ticket.
| Start from any Shopify metric. | Revenue, AOV, sessions, returns — if Shopify tracks it, you can goal it. |
| Dead-simple editor. | Pick the metric, set a target, choose a timeframe. Three inputs, one live card. |
| Instant, live dashboard. | Hit Save. Your goal is live — tracking pace, forecasting, alerting on miss. |
“Your ops manager shouldn’t need to know what SQL is.”
For Teams
Everything your team needs once the scoreboard is live — without needing IT to wire it up.
| Card library. | 50+ presets across revenue, customers, ops. Or build your own with no code. |
| Share anywhere. | Public links with expiry, email invites. No Shopify login required. |
| Smart alerts. | KPI notifications to email, Slack, and Teams — the moment a goal drifts. |
| One-click exports. | CSV, XLSX, PNG — any card, any dashboard, any time. |
“Everything your team needs. Nothing a consultant charges for.”
Query language
SmashGL is a goal-first query language built for dashboards. Declare what success looks like, bind to your Shopify data, and choose how to display it — all in one query. You don’t need to write a line of SmashGL to use dashboardSMASHBOARD — but if you’re a power user who wants total control over your goals and visualizations, it’s right there and it’s easy.
| Extend ShopifyQL. | Build on what you already know, no reinvention required. |
| Goals in the query. | Define thresholds, targets, and ranges right where you define the data. |
| Automatic visualizations. | Queries don’t just return rows—they build dashboards. |
| Power-user friendly. | If you like writing queries, this is your playground. |
“Finally, a query language with main-character energy.”
How it works
“We don’t fix the chaos. We just graph it beautifully.”
Pricing
All features. No “Starter / Pro / Enterprise” tier hell. Your price is matched to the Shopify plan you’re already on — no picking required.
All plans include
“Any caffeinated bro can build a dashboard. We built a scoreboard.”
Who it’s for
“Give me a dashboard that doesn’t gaslight me.”
See where you’re actually headed, not just what happened last month.
Goals you can track. Metrics you can act on. Dashboards that don’t make you open a spreadsheet on the side.
Carol has seen too many dashboards. She likes this one. That should worry you—in a good way.
Install dashboardSMASHBOARD on your Shopify store and turn your dashboards from passive charts into active, goal-driven chaos engines.
Already installed? Access dashboardSMASHBOARD directly from your Shopify admin.