Connect your GA4 property, set goals like “grow sessions 10% this month,” and get one glanceable dashboard. Free for one property. Read-only access — we never modify your Analytics data.
Your GA4 Goals
September 2026Built for content creators, SaaS founders, bloggers, growth teams, and everyone who opened GA4 and thought “what did they do to this thing?”
What it is
Google Analytics 4 is full of data. It’s almost completely empty of goals. dashboardSMASHBOARD puts the question that actually matters front and center: are we on track?
Goal-first
Your GA4 property is generating data every second. We give it something to aim for. Every important metric becomes a goal with a clear visual: are you closing the gap or drifting into chaos?
| Goals baked in. | Set targets directly in the dashboard — no separate OKR tool, no spreadsheet ceremony. |
| Live progress. | Watch your metrics move toward (or away from) your targets as GA4 data refreshes. |
| Honest visuals. | No vanity charts. If it’s bad, it looks bad. That’s the point. |
“Stop doomscrolling your analytics. Start directing them.”
GA4 Metrics
If GA4 tracks it, you can turn it into a goal. Seven default cards are pre-wired and ready to go from day one — or build your own with SmashGL queries.
| Sessions & traffic. | Track volume growth versus previous periods. |
| Engagement rate. | Set a floor and watch the trend. |
| New users. | Hit your monthly acquisition target. |
| Bounce rate. | Set a ceiling and measure the reduction. |
| Key events. | Goals for conversions, sign-ups, or whatever you’ve marked as a key event in GA4. |
| Custom metrics. | Revenue, average session duration, page views — all available as goals. |
“Your GA4 data isn’t mysterious. You just never gave it a job.”
Query language
SmashGL is a goal-first query language. Declare what success looks like, bind it to your GA4 data, and choose how to display it — all in one query. You don’t need to write a line of SmashGL to use dashboardSMASHBOARD, but if you’re a power user who wants total control, it’s right there.
SOURCE ga4.report.sessions WINDOW this_month COMPARE last_month GOAL grow >= 10% VISUALIZE metric
| GA4-native sources. | Use SOURCE ga4.report.<metric> with any of 13 supported GA4 metrics. |
| Goals in the query. | Define thresholds, targets, and ranges right where you define the data. |
| Automatic visualizations. | Queries don’t just return rows — they build dashboard cards. |
| Synonyms built in. | visitors, conversions, conversion_rate all resolve to their GA4 equivalents. |
How it works
analytics.readonly — it can read your GA4 data and nothing else. No API keys, no spreadsheet exports, no copy-paste.
“We don’t fix GA4. We just give it something to aim for.”
Pricing
Free forever for one property. Upgrade when you need more properties, faster refresh, or client-ready scale.
| Feature | Free | Solo | Studio | Agency | Scale |
|---|---|---|---|---|---|
| GA4 properties | 1 | 1 | 3 | 10 | Unlimited |
| Data refresh | 24 hr | 15 min | 15 min | 15 min | 15 min |
| Historical lookback | 90 days | Unlimited | Unlimited | Unlimited | Unlimited |
| SmashGL custom cards | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dashboards per property | 1 | Multiple | Multiple | Multiple | Multiple |
| Per-card date range overrides | – | ✓ | ✓ | ✓ | ✓ |
| Chat/email support | ✓ | ✓ | ✓ | ✓ | ✓ |
“One property, forever free. Scale up when your ambitions do.”
Who it’s for
“Give me a dashboard that doesn’t gaslight me.”
See whether you’re actually growing or just flattering yourself with page-view counts.
Goals you can set. Targets you can hit. Metrics that finally have to answer for themselves at the Monday standup.
GA4’s event model is powerful. It’s also exhausting. This is what GA4 should have been.
Connect your GA4 property to dashboardSMASHBOARD and turn your analytics from passive reports into an active goal-tracking dashboard. Free. Read-only. No credit card.
Already signed in? Go to app.dashboardsmashboard.com to access your dashboard.