Not what happened. Where you stand against the goal, which way you're heading, where you'll land and the odds you miss. While there's still time to change the ending.
Free for 14 days, no credit card. Read-only access: we never modify your Analytics data.
Your GA4 Goals
September 2026Built for content creators, SaaS founders, bloggers, growth teams, and everyone who opened GA4 and thought “what did they do to this thing?”
What it is
Google Analytics 4 is full of data. It’s almost completely empty of goals. dashboardSMASHBOARD puts the question that actually matters front and center: are we on track?
Goal-first
Your GA4 property is generating data every second. We give it something to aim for. Every important metric becomes a goal with a clear visual: are you closing the gap or drifting into chaos?
| Goals baked in. | Set targets directly in the dashboard — no separate OKR tool, no spreadsheet ceremony. |
| Live progress. | Watch your metrics move toward (or away from) your targets as GA4 data refreshes. |
| Honest visuals. | No vanity charts. If it’s bad, it looks bad. That’s the point. |
“Stop doomscrolling your analytics. Start directing them.”
GA4 Metrics
If GA4 tracks it, you can turn it into a goal. Four ready-made dashboards, six goal cards each, are wired to your property from day one — or build your own with SmashGL queries.
| Sessions & traffic. | Track volume growth versus previous periods. |
| Engagement rate. | Set a floor and watch the trend. |
| New users. | Hit your monthly acquisition target. |
| Bounce rate. | Set a ceiling and measure the reduction. |
| Key events. | Goals for conversions, sign-ups, or whatever you’ve marked as a key event in GA4. |
| Custom metrics. | Revenue, average session duration, page views — all available as goals. |
“Your GA4 data isn’t mysterious. You just never gave it a job.”
Query language
SmashGL is a goal-first query language. Declare what success looks like, bind it to your GA4 data, and choose how to display it — all in one query. You don’t need to write a line of SmashGL to use dashboardSMASHBOARD, but if you’re a power user who wants total control, it’s right there.
SOURCE ga4.report.sessions WINDOW this_month COMPARE last_month GOAL grow >= 10% VISUALIZE metric
| GA4-native sources. | Use SOURCE ga4.report.<metric> with any of 13 supported GA4 metrics. |
| Goals in the query. | Define thresholds, targets, and ranges right where you define the data. |
| Automatic visualizations. | Queries don’t just return rows — they build dashboard cards. |
| Synonyms built in. | visitors, conversions, conversion_rate all resolve to their GA4 equivalents. |
How it works
analytics.readonly — it can read your GA4 data and nothing else. No API keys, no spreadsheet exports, no copy-paste.
“We don’t fix GA4. We just give it something to aim for.”
Pricing
Every plan has every feature — higher tiers just connect more GA4 properties, with faster data refresh and white labeling on Agency and Scale.
| Feature | Solo | Studio | Agency | Scale |
|---|---|---|---|---|
| GA4 properties | 1 | 5 | 20 | 60 |
| Data refresh | 15 min | 15 min | 5 min | 5 min |
| Dashboards per property | Multiple | Multiple | Multiple | Multiple |
| Unlimited date ranges | ✓ | ✓ | ✓ | ✓ |
| Per-card date ranges | ✓ | ✓ | ✓ | ✓ |
| White label (your logo) | – | – | ✓ | ✓ |
| Chat/email support | ✓ | ✓ | ✓ | ✓ |
“Every feature on every plan. Add properties when your ambitions do.”
Who it’s for
“Give me a dashboard that doesn’t gaslight me.”
See whether you’re actually growing or just flattering yourself with page-view counts.
Goals you can set. Targets you can hit. Metrics that finally have to answer for themselves at the Monday standup.
GA4’s event model is powerful. It’s also exhausting. This is what GA4 should have been.
Connect your GA4 property to dashboardSMASHBOARD and turn your analytics from passive reports into an active goal-tracking dashboard. Free for 14 days. Read-only. No credit card.
Already signed in? Go to app.dashboardsmashboard.com to access your dashboard.