We're a small team of ex-operators who got restructured, consolidated, and "right-sized" out of the companies we spent years helping build. Private equity came through, did the math, and decided our experience was a line item. Respectfully: we took it a little personally.
Rather than collect a reference letter and land at the next roll-up, we decided to build the thing we always wished we had — a dashboard that actually tells you whether you're winning.
dashboardSMASHBOARD is goal-first analytics for Shopify merchants who are tired of staring at metrics that don't answer the question that matters: are we on track?
We built SmashQL — a goal-oriented query language that puts your objectives at the center of every report. SmashQL is patent pending.
We're a small team, which means every feature we ship is something we'd actually use. No engagement-farming, no vanity dashboards, no dark patterns nudging you to upgrade. Just the numbers, organized around your goals.
We believe the best response to getting written off is building something genuinely useful. We want the merchants using this tool to outperform, outlast, and outgrow whatever stood in their way.
Chaos, quantified. Goals, smashed.
If that resonates — install the app or get in touch.