dashboardSMASHBOARD – Goal-First Dashboards for Shopify

What it is

Not another dashboard.
A scoreboard.

Most dashboards sit there like a bored intern waiting for instructions. dashboardSMASHBOARD is built for people who want their data to actually do something.

Set goals, not vibes. Turn every key metric into a target with a trajectory.
Track progress visually. See the gap between “where we are” and “where we said we’d be.”
Make your metrics squirm. Your KPIs finally have to answer for themselves.

Goal-first

Goal-first dashboards for Shopify.

Your Shopify store is full of numbers. We give them something to chase. Every important metric becomes a goal with a clear visual: are you closing the gap or drifting into chaos?

OKRs baked in.	Set goals directly in the dashboard—no separate OKR tool, no extra ceremony.
Live progress arcs.	Watch your metrics move toward (or away from) your targets in real time.
Honest visuals.	No vanity charts. If it’s bad, it looks bad. That’s the point.

“Stop doomscrolling your data. Start directing it.”

Shopify metrics

Your Shopify metrics, weaponized.

If Shopify tracks it, you can turn it into a goal. No more “we’ll look at that later.” Later is now.

Conversion rate.	Set targets and see when you’re slipping.
AOV & revenue.	Track the money without lying to yourself.
Returning customers & churn.	Watch loyalty in real time.
Fulfillment & operations.	Goals for the unglamorous stuff that actually keeps you alive.
Custom metrics.	If you can query it, you can turn it into a goal.

“Your KPIs aren’t ‘mysterious.’ You just never gave them a job.”

Query language

Write queries that don’t just fetch data—they pick a fight with it.

ShopifyQL is good. SMASHBOARD takes it further. Our query language lets you define goals directly in the query and auto-generate visualizations that actually care about your targets.

-- Set a revenue goal right in the query
SELECT date, sum(revenue) AS total_revenue
FROM shopify.orders
WHERE status = 'paid'
GROUP BY date
GOAL total_revenue >= 50000
VISUALIZE progress_arc;

Extend ShopifyQL.	Build on what you already know, no reinvention required.
Goals in the query.	Define thresholds, targets, and ranges right where you define the data.
Automatic visualizations.	Queries don’t just return rows—they build dashboards.
Power-user friendly.	If you like writing queries, this is your playground.

“Finally, a query language with main-character energy.”

How it works

How it actually works
(in three steps).

1
Connect your Shopify store. Install the app, connect your store, and let us pull in your key metrics.
2
Set your goals. Define targets for the metrics that actually matter: revenue, conversion, retention, ops, whatever keeps you up at night.
3
Watch the dashboard react. See where you’re on track, where you’re drifting, and where the fire is already burning.

“We don’t fix the chaos. We just graph it beautifully.”

Pricing

Pricing that doesn’t insult your intelligence.

One plan. All features. No “Starter / Pro / Enterprise” tier hell. Just dashboardSMASHBOARD—the whole chaotic, goal-obsessed beast.

$39/month

Every feature. Unlimited everything. No upsells. No shame.

Goal-first dashboards
Unlimited goals & dashboards
Full SMASHBOARD query language
All Shopify metrics supported
Real-time progress tracking
All visualizations & future updates
Email support (Carol will probably answer)

“Any caffeinated bro can build a dashboard. We built a scoreboard.”

Install monthly

Best value

$399 one-time

Buy once. Own forever. Flex on your accountant.

Everything in the monthly plan
No recurring fees
Eternal updates & support
Eternal bragging rights

“Subscriptions are the gym memberships of software. This is the ‘I bought the building’ option.”

No refunds. No take-backs. No “my cat clicked it.” You bought the lifetime plan. You are now part of the lore.

Go lifetime

Who it’s for

For everyone who’s been burned
by a pretty, useless chart.

🚀

For founders

“Give me a dashboard that doesn’t gaslight me.”

See where you’re actually headed, not just what happened last month.

⚙️

For operators

Goals you can track. Metrics you can act on. Dashboards that don’t make you open a spreadsheet on the side.

📊

For Carol in accounting

Carol has seen too many dashboards. She likes this one. That should worry you—in a good way.

Give your metrics
something to chase.

Install dashboardSMASHBOARD on your Shopify store and turn your dashboards from passive charts into active, goal-driven chaos engines.

Install on Shopify See pricing

Already installed? Log in to your dashboard.

Your dashboards are lying to you. Ours hold grudges.

Not another dashboard.A scoreboard.